Hide Your Face – 3 Ways to Make Video and Stay Invisible

Online business has taken a huge turn with video. Already, long gone are the days of faceless squeeze pages. Today, everyone wants to know who you are and the best way to show them who you are is through video. Some people feel they are better behind the scenes and not quite ready to jump into the on camera arena, but not doing video at all, your business may be left behind. Here are three ways to start making video without having to show your face.

Slide Presentations – If you feel alright using your voice, create a slide show on Power Point, PDF or a photo editing program like Pixlr or PhotoShop. Write a script around your presentation and record it into your video editing program or separately into an audio system such as Audacity. Edit the voice recording to match your slides and, voila – you have a faceless video.

Live Demonstrations – Cooking, tech and gardening come to mind quickly for demonstrations. All the audience really needs to see are your hands and the materials you’re working with. Of course they will also hear your voice and you can overlay text with music if you don’t even want to listen to the sound of your own voice. Google Hangouts on Air (HOA) are perfect for setting up zero cost video with no editing for demonstrations. All you need is a computer, webcam and a gmail account. You can start today.

Interviews – Interviews on Google Hangouts on Air are perfect for semi invisibility. Set up an interview with someone who complements your field. When the Hangout begins, make sure you “blue box” the guest on the bottom of the “film strip.” This way, only your guest is seen on video although your voice will be heard asking questions and interacting with your guest. The same thing can be set up with a video camera or a smart phone video and the beauty of HOAs is that they automatically record to YouTube, so less fuss.

Eventually, you will learn to trust who you are and let the world see you in all your glory and dents. The more you can do that, the faster you will find the exact people looking for the authentic you. Until that day comes, don’t eliminate video from your marketing just because you feel too shy.

Always find a way to Tell a Vision!

~ Rhonda

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Is Video Marketing the Change Your Business is Resisting?

The other day, I was astounded watching Season 5, Episode 10 of Kitchen Nightmares on Hulu.com.  Chef Gordon Ramsay’s reality show takes failing family restaurants and gives them the keys to succeed.  In this episode, the family was blaming the eldest brother for the restaurant’s failure. The younger brother was very outspoken against his big brother. When the elder brother actually DID change and start to turn the restaurant around, instead of celebrating, this younger brother angrily walked out of the business.

This may be an outrageous example of someone willing to let the ship go down rather than shift their perspective, but this is exactly what many businesses do everyday in their marketing approach. How long did it take your business to embrace social media? Are your products or services connecting authentically with your audience? Have you implemented video into your marketing strategy to achieve these goals? A new beginning in business video marketing can be as close as your smart phone.

When I watched this episode, I was amazed because the brother’s attitude made zero sense to me. Then I got it. The critical brother was resisting change. Even though the way things had been were detrimental to the family business, he was so used to the old dynamic, the way things used to be, he would rather walk out of the restaurant business than be a part of the new decisions leading to success and transformation.

Change in business marketing can make the difference between stagnation and death or wild prosperity while you totally nail your niche with personality.  Getting into video marketing can be uncomplicated. Buy ad space on an online TV site, acquire online TV product placement, contact a production company or simply pick up your smart phone and shoot.